Evaluation Q3 What have you learned from your audience feedback?

How my audience feedback was conducted?

To answer this question it is first important to reference what audience feedback I have gathered. Besides the original audience research I obtained at the beginning of the project which analysed what conventions we had to focus our music video around, I have carried out further research post-production. This research was focused more around whether our final product lived up to expectations and corresponded to conventions of other music videos in the same genre. To conduct this research I used Google Forms with a variety of open and closed questions which I then emailed to a collection of different aged recipients. Below is a link to the questionnaire:

https://docs.google.com/forms/d/1sVs_RAF6f8M5z1eiCurPc1_OG6VG97ULvx55VJpm1yE/viewform?c=0&w=1

And here are my results:

Although I have presented my findings in the charts shown above, I decided to make a short comic-strip type storyboard on bitstrips.com to also display some of the results in a more engaging and humorous manner. This is shown below:

What have I learned?

(Video made using Moviemaker and following this was uploaded to YouTube).

Evolution of my Digipak and Final Design

Shown to the left is my final Digipak design for Walk Off The Earth's 'Sing It All Away' album. The design does diverge slightly away from my original draft. For one, the original idea of having an earth on the front cover is not included on my final cover as I felt that it was not relevant enough to the band and was therefore fairly confusing; instead I decided to simply have the name of the band as well as the album name shown. On the interior of the Digipak, whilst I have largely kept the colour scheme similar to that which I initially anticipated, the actual design of the interior differs from my original draft- this includes the exclusion of the song names from the inside of the cover, as well as the replacement of the CD backing with a stretched out photo of the band across two panels of the Digipak. So, whilst my initial draft to offer much inspiration to my final example, the process of re-drafting and essentially 'playing around' with my design throughout the production process led to a alternative example to which I first off imagined, however I am undoubtedly happy with how it has concluded. 

Shown below are a few screenshots showing the evolution of my Digipak throughout the production process. Notice the differences in text, typography and the placement of the record label throughout these examples:

Example 1)

Example 2)

Example 3)

VLOG 7